Stunning audio, brilliant images, and dual SIM capability. And a breathtaking 5.5″ HD display for detailed graphics, smooth games, and amazing videos. The HTC Desire 728 Ultra Edition: designed to entertain.

Cinematic picture 5.5 inch HD Display

Things simply look better on a 13.97cm (5.5 inch) screen. It’s big enough for you to take in all the action and details of your favourite videos, movies, games and photos in stunning HD, and small enough to take anywhere.

Brilliant Imaging

With the HTC Desire 728 dual sim you get two ways to capture the moment in stunning clarity and colour. The main 13 MP camera with its high quality super wide 28 mm lens, and the 5 MP front camera with HTC Eye Experience that makes taking, editing and sharing selfies fun. Then get creative using the Photo Editor with features like Double Exposure, Face Fusion and more.

Elegant Design

The HTC Desire 728 dual sim looks as good at the office as it does out on the town. Its clean design is complemented by a comfortable to hold body that is both fingerprint and stain resistant. And big does not mean bulky. The big 13.97cm (5.5 inch) HD screen is a surprisingly skinny 7.8 mm thin.

2800 mAh battery

Powered by a rapid-charge 2800 mAh battery, you’ll stay connected and in the game with the HTC Desire 728.

Expandable memory

The phone features expandable memory, perfect for storing all your apps, games, photos, music and videos.

Technical Specifications:

Display

• Display Size: 5.5 inches (~67.9% screen-to-body ratio)
• Display Resolution: 720 x 1280 pixels (~267 ppi pixel density)
• Display Type: Capacitive touchscreen, 16M colors
• Multi-touch: Yes

Camera

• Back Camera: 13 Megapixel, 4128 x 3096 pixels, autofocus, LED flash
• Camera Features: Geo-tagging, touch focus, face detection, HDR, panorama
• Video: Yes, 1080p@30fps
• Front Camera: 5 Megapixel, 1080p video recording

Processor

• CPU: Octa-core 1.5 GHz

Memory

• System: 3 GB RAM
• Internal Memory: 32 GB
• Card Slot: microSD, up to 200 GB

Operating System

• Android OS, v5.1.1 (Lollipop)
• HTC Sense UI

Sound

• Alert types: Vibration, MP3, WAV ringtones
• Loud Speaker: Yes, with stereo speakers
• 3.5mm Jack: Yes
• HTC BoomSound™ with Dolby Audio™

General

• 2G Network: GSM 850 / 900 / 1800 / 1900 – SIM 1 & SIM 2
• 3G Network: HSDPA 850 / 900 / 1900 / 2100
• 4G Network: LTE band 1(2100), 3(1800), 5(850), 7(2600), 8(900), 28(700), 38(2600), 39(1900), 40(2300), 41(2500)
• SIM: Dual SIM (Nano-SIM, dual stand-by)

Data

• GPRS: Yes
• EDGE: Yes
• Speed: HSPA 42.2/11.5 Mbps, LTE Cat4 150/50 Mbps
• WLAN: Wi-Fi 802.11 b/g/n, hotspot
• Bluetooth: Yes, v4.1, A2DP
• USB: Yes, microUSB v2.0

Features

• Sensors: Accelerometer, proximity, compass
• Messaging: SMS (threaded view), MMS, Email, Push Email
• Browser: HTML5
• Radio: No
• GPS: Yes, with A-GPS support, GLONASS
• Java: No
• Active noise cancellation with dedicated mic
• Document viewer/editor
• Photo viewer/editor

Multimedia

• Audio Playback: MP3/eAAC+/WMA/WAV/Flac player
• Video Playback: MP4/H.264/WMV player

Power

• Battery: Non-removable Li-Ion 2800 mAh battery
• Stand-by: Up to 496 h (2G) / Up to 485 h (3G)
• Talk time: Up to 26 h (2G) / Up to 21 h (3G)

Body

• Dimensions: 157.9 x 77.8 x 7.87 mm
• Weight: 153 g